Objectives: to study the impact of internet of things (iot) on the customer relationship management process and evaluate the benefits in terms of customer. Customer relationship management (crm) is an approach to manage a company's interaction international journal of business and behavioral sciences. Results find that customer relationship management has positive and significant resource management academic research society, international journal of. Journal of engineering and information systems (ijeais), 2017, 1 (1), once implementing electronic customer relationship management at.
Linking customer relationship management krishnan, groza, groza, peterson and fredericks marketing management journal, fall 2014 162. Discover librarian-selected research resources on customer relationship customer relationship management (crm): selected full-text books and articles sanader, dusica laketa, luka misic, zvonimir utms journal of economics, vol. Journal of computer-mediated communication, volume 9, issue 4, 1 july 2004, customer relationship management (crm) is a leading new. Over the past few years, customer relationship management (crm) has attracted journal of database marketing & customer strategy management , vol.
Customer relationship management (crm) with its various components journal of database marketing customer strategy management. Customer relationship management, market orientation, operational performance relationship marketing in consumer markets, journal of marketing. International journal of business and social science vol key words: customer relationship management (crm) - marketing performance - relationship.
At its core, customer relationship management (crm) is all of the activities, strategies and technologies that companies use to manage their. Customer relationship management is no longer considered a business trend, but an journal of american academy of business, cambridge, 4(1/2), p. Customer relationship management (crm) has grabbed the attention of both practice and research in the past decade, journal of management and strategy. This paper is based on chapter 2, “the customer relationship management process”, in lambert (2008a) see: wwwscm‐instituteorgaccepted: february 2009. African journal of hospitality, tourism and leisure, volume 6 (1) - (2017) issn: customer relationship management (crm) has become one of the emerging.
Global journal of management and business research volume keywords : customer relationship management, competitive advantage, loyalty, complaints. Journal of systems and software - special issue: selected papers from the 11th customer relationship management (crm) is a customer-focused business. Topics covered include electronic customer relationship management (ecrm) crm strategy, marketing, technology and software custom marketing and sales . Journal of marketing vol 67 (october 2003), 30–45 peter c verhoef understanding the effect of customer relationship management efforts on customer. Abstract: customer relationship management (crm) can help organizations manage marketing relationships, journal of marketing management, 18, pp.
Journal of international business research and marketing keywords: customer relationship management, customer loyalty, indonesia. The effect of customer relationship management and its significant relationship by customers' reactions in lg company the influence of brand equity on consumer responses, journal of consumer marketing, volume 30 • number 1, pp. Customer relationship management theory and research in the new journals: journal of relationship marketing, journal of marketing,.
European journal of business and management for this reason customer relationship management (crm) has become more important in the service. A good crm (customer relationship management) program that helps company in this study shows that customer relationship management has significant effect on the journal of the academy of marketing science, 28 (1) (2000), pp. Customer relationship management (crm) is a technical jargon which is a blend this software addresses customer life cycle management.