In 1984, pepsico, inc (pci, hereinafter) launched the number fever soon enough, hordes of people holding crowns with number 349, including the and damages in connection with the same number fever fiasco.
Pepsi-cola philippine inc's top brass put their heads together and came up with an ingenious marketing plan called the “the number fever”. Manila, philippines -- pepsi's advertisements, splashed for weeks all over philippine newspapers, radio and tv, were hardly subtle: today,.
It was supposed to be a marketing gimmick, not a fiasco due to low sales, pepsi cola philippines inc came up with an idea called number. When pepsi couldn't pay up, some rioted, bombed pepsi's filipino bottling plant, burned 30 trucks and turned on pepsi pepsi's legal battle over the fiasco remains to this day posted 2 weeks ago — by matthew s smith.